PRESS RELEASES
Al Fardan Donates One-of-a-Kind Maserati to ROTA Gala Dinner Auction
26 October 2006
Al Fardan Group has donated a one-of-a-kind, collectible Maserati Quattroporte Executive GT and a luxury trip to Maserati's headquarters in Italy to Reach Out To Asia (ROTA). The unique Maserati package will be auctioned at ROTA's celebrity 2nd annual gala dinner which will be held this weekend at the Ritz Carlton.
Exclusively imported by Sports Motors Company in Qatar, the car to be auctioned at the gala dinner has been customised to make it a unique, one-of-a-kind car unlike any other in the world. The car, in a deep rich Bordeaux Pontevecchio finish with a luxurious cream leather interior, is detailed with a subtle and stylish "Reach Out To Asia" signature from the factory, making the car truly collectible. The detailing includes among other things, footplates moulded with a "Reach Out To Asia" design and a special wooden facia with a silver plate on the dashboard also with a special "Reach Out To Asia" design.
The lucky winner of the auction will also enjoy a first-class trip for two to Italy where they will be able to visit Maserati's headquarters in Emilia Romagne. They will be hosted by the CEO of Maserati and will have an opportunity to get behind the wheel on Maserati's own private test-track, with one of Maserati's professional drivers on hand to reveal the driving secrets hidden underneath the bonnet of the Quattroporte.
The 2,375m long track, dedicated to Riccardo Paletti, and set deep in the green Apennine valleys close to Cisa pass, will allow the winner to travel at speeds of up to 170km/hr and will test their driving skills with hairpin corners and chicanes. The winner's laps on the track will be videotaped from inside the car and by cameras surrounding the track. Telemetry will also be collected to create graphs of each lap: throttle position, braking, directional acceleration, and other parameters can be superimposed on those of an optimal lap. The winner will then be given professional tips on how to get the most out of their car.
Mr. Mohamed Kandeel, Vice President, Sales and Marketing for Al Fardan Group, said, "We are very pleased to be helping this worthy cause. While all Maserati clients can customise their car to the smallest detail, this car is truly unique with 'Reach Out To Asia' detailing. We hope that it will help to raise as much money as possible to help schoolchildren across The Middle East and Asia."
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The special and unique Maserati, donated by Al Fardan Group, features Reach Out To Asia detailing.